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You can target them very specifically based on their age, geographic location, behaviors, and even their online purchase history. And the best part is that these are leads that are pre-disposed to buy what you sell.

With even a modest budget you capture dozens of new leads every day. Whether you are a solopreneur, a medium-sized business, or a large corporation, Facebook is an amazingly powerful way to capture new leads. The user base ages 30-55+ has seen massive growth while the age group 13-25 has dropped off significantly. The user base for Facebook is at an all-time high, and the age range of its users is ideal for most businesses these days. We’ve easily made 7 figures in sales in the past 12 months by using direct targeted Facebook ads to capture leads (name and email).

“Without question, the most affordable and cost-effective way to grow a list of leads for email marketing is through Facebook ads. I also include the verbiage, ‘If you found this email useful, please forward it on to a friend,’ to every email, which has grown my list by 50 percent.” ~ John Paul Engel, Knowledge Capital Consulting. The resources also give me information to offer in slide presentations at my speaking engagements. “Offer ‘knowledge products’ as a way to gather email addresses, including interviews with industry leaders, tips, presentations. Whether it’s a coupon or early access to a new product or sale, an ebook or other piece of thoughtful content, or the chance to win a prize, when you ask for someone’s email, make sure there’s something valuable in it for them. So when you ask for a customer’s email, make sure you are offering them something valuable in exchange. I’m guessing you don’t open any email that you don’t believe will benefit you or your business in some way. Think about the emails you open and those you delete immediately. Make sure there’s something in it for them (and never, ever, spam) Here are 16 easy ways to collect email addresses so you can build a valuable list.

We asked a handful of business owners and marketing experts for their go-to tips and tools for collecting email addresses they can then use to generate new leads, and stay in touch with existing customers. If you’re looking for tips about how to grow an email list, you’ve come to the right place.